A marketing plan is the continuation of market research, but it contains more information on the segment of interest. We will develop an individual plan of business development, taking into account your ambitions and wishes. The key moment is to define priorities and "anchors" for your client, as well as possibilities of attracting his attention.

A marketing plan describes the behavior of the target client, his stereotypes and possibilities of attracting his attention to the product.

The result of a marketing plan is as follows:

• detailed description of priorities, preferences, habits and possibilities of each of the defined target segments;
• ways of attracting clients from each target segment;
• drawing up of the plan of product promotion and
  possibilities of expansion;
• marketing strategy;
• program of further actions;
• budget.